Selected Work
Porsche | Shohei OhtaniPorsche partnered with Shohei Ohtani to promote the Taycan in Japan through a visually dynamic campaign. Highlighted on social media, the project captured the attention of a broad audience, boosting brand awareness and driving Taycan sales.
Selected Work
Porsche | PSC 2024The Porsche Singapore Classic aimed to enhance client engagement in the Asian market. Highlights included the 911 art car installation and a nearest-to-the-pin qualifier, alongside collaboration with the DP World Tour and tailored activations for Porsche’s exclusive clientele in Asia.
Selected Work
ING | ParookavilleING’s innovative sponsorship at Parookaville, featuring the exclusive ING Deck and the thrilling ING Cash Catch, boosted brand awareness through unforgettable festival experiences and interactive activations.
Selected Work
Head of Brand Experience | RadinnFrom 2018 to 2020, Radinn’s brand soared with dynamic product launches, a powerful digital strategy, and bold activations. The outcome? Radinn dominated the electric water sports market, securing its position as a global leader with unmatched brand visibility.
Selected Work
Porsche Design | Chrono 1 UtilityThe Porsche Design Chrono 1 Utility Edition, endorsed by Olympic champion Aksel Lund Svindal, debuted at Icons of Porsche in Dubai. Combining precision engineering with elite performance, this limited-edition timepiece sets a new standard for luxury and exclusivity.
Selected Work
Monkey 47 | Pop up barThe Monkey 47 Pop-Up Bar in Berlin Kreuzberg offered live music, gin tastings, after-work talks, and the exclusive launch of the limited Monkey 47 Experimentum. The event was promoted with a mural, street marketing, and social media ads, drawing significant attention.
Selected Work
Mercedes-benz UCI MTB World CupMercedes-Benz strengthened its presence in extreme sports as the title sponsor of the UCI Mountainbike World Cup, featuring TV-relevant brand placements, the interactive Mercedes-Benz Vanbase, and a content partnership with Fabio Wibmer across 12 countries.
Selected Work
Mercedes-benz | Laver cupMercedes-Benz launched the X-Class at the 2017 Laver Cup, showcasing the truck with digital billboards and photo ops alongside a digital Roger Federer. Serving as the official trophy car, the X-Class campaign amplified brand visibility across global digital platforms.
Selected Work
Heineken | James Bond SpectreHeineken teamed up with James Bond for the Spectre launch in Berlin, featuring a red carpet event with themed installations, exclusive previews, and interactive elements. The collaboration strengthened Heineken’s brand by aligning with Bond’s sophistication and global appeal.
Selected Work
UEFA Champions League FinalThe Monkey 47 Pop-Up Bar in Berlin Kreuzberg offered live music, gin tastings, after-work talks, and the exclusive launch of the limited Monkey 47 Experimentum. The event was promoted with a mural, street marketing, and social media ads, drawing significant attention.