From the beginning of 2018 to the end of 2020, I had the opportunity to manage and elevate the brand experience for Radinn, a cutting-edge Swedish company specializing in electric jetboards. During this time, I was responsible for shaping the overall brand perception and enhancing customer interactions across all touchpoints, contributing to Radinn’s growth in the rapidly evolving water sports market.

One of the key aspects of my role was to create a cohesive and powerful brand identity that resonated with both existing and new audiences. This involved working closely with Radinn’s leadership, marketing, and product development teams to align the brand’s core values—innovation, freedom, and sustainability—with its visual identity, messaging, and customer experience.

Key Responsibilities:

• Developing a Consistent Brand Identity: I played a crucial role in refining Radinn’s brand identity by ensuring that all marketing materials, digital content, and customer interactions reflected the company’s values. From product launches to promotional campaigns, I ensured the brand’s tone and aesthetic remained consistent, dynamic, and engaging.

• Global Product Launches: I oversaw the planning and execution of global product launches, ensuring the brand experience remained seamless across different regions. This involved coordinating launch events, creating engaging digital content, and managing public relations efforts to build excitement and drive awareness for Radinn’s products.

• Content Creation and Digital Strategy: In the digital space, I worked with the creative team to produce high-quality video content, photography, and social media campaigns that showcased the thrill and innovation behind Radinn’s jetboards. I led the digital strategy for Radinn’s online presence, ensuring that every aspect of the customer journey—from website navigation to social media engagement—was optimized for a superior brand experience.

• Customer Engagement and Brand Loyalty: One of my key objectives was to foster a loyal customer base. I introduced new initiatives, such as customer feedback loops, surveys, and exclusive content for loyal users, which helped Radinn better understand and serve its customers. These efforts resulted in increased engagement and stronger brand loyalty over the course of my tenure.

• Event Management: I coordinated several key events and brand activations, including water sports exhibitions, influencer collaborations, and test ride events, providing potential customers with hands-on experiences that highlighted Radinn’s innovative technology and commitment to fun and adventure.

• Team Leadership and Collaboration: I led a cross-functional team that included marketing, design, and communications professionals, ensuring smooth collaboration and alignment with Radinn’s brand goals. My focus on clear communication and team coordination allowed us to successfully execute a range of campaigns and initiatives on time and within budget.

Results:

• Enhanced brand visibility in the global water sports market, contributing to increased sales and market penetration.

• Improved customer satisfaction and loyalty through targeted brand experiences and personalized customer interactions.

• Successful product launches that positioned Radinn as a leader in electric jetboards.

From product launches to digital campaigns and real-world activations, my role at Radinn was to bring the brand to life in a way that was engaging, innovative, and reflective of the company’s core values. By the end of my time with Radinn in December 2020, the brand had solidified its position as a leader in the electric water sports industry.