Porsche | Shohei OhtaniHow do you increase sales of the new Porsche Taycan in Japan?
By partnering with the country’s most famous sports star, Shohei Ohtani. As the Account Director and Project Lead, I led and conceived the film and photography project that showcased the synergy between Ohtani's athletic excellence and the Taycan’s cutting-edge performance. The campaign was displayed on a massive OOH in Tokyo, shared widely on social media, and featured on DOOH screens across several Japanese cities, effectively capturing the attention of the target audience, elevating Porsche’s brand presence, and driving sales in the market.
Year 2024
Los Angeles, Tokyo
Client: Porsche AG, Porsche Japan
Film + Photo: Gradient Pictures
Role: Project Lead, Concept, Agency Producer
The project process begins with receiving the client's briefing and developing a tailored concept. Once the concept is approved, the next step is identifying the appropriate production company to bring the vision to life. This is followed by preproduction planning, including detailed reviews with the client to ensure alignment with expectations. Execution occurs on-site, with close management of all aspects of the production. Post-production is carefully supervised to ensure quality, and the final assets are distributed according to the project’s objectives.
