How do you sell a limited-edition luxury timepiece?

By pairing its precision engineering with the excellence of an Olympic champion. For the launch of the Porsche Design Chrono 1 Utility Edition, we enlisted Aksel Lund Svindal, the celebrated Olympic ski champion, to embody the watch's rugged elegance and performance-driven design.

Social Content Production
The campaign kicked off with dynamic social media content featuring Svindal, known for his achievements in high-performance sports, mirroring the precision and durability of the Chrono 1 Utility Edition. Behind-the-scenes footage, interviews, and lifestyle shots of Svindal wearing the watch in action were shared across platforms, creating aspirational content that highlighted the watch’s utility and connection to elite performance. This content aimed to build excitement around the release, positioning the watch as a must-have for both watch collectors and sports enthusiasts.

Sales Brochure
A sleek, visually stunning sales brochure was created, with Aksel Lund Svindal prominently featured throughout. It provided in-depth details on the watch's specifications, materials, and craftsmanship, along with Svindal's personal endorsement of its precision and utility. The brochure emphasized the limited availability of the edition, enhancing the exclusivity and collectibility of the timepiece.

Landing Page
A dedicated landing page showcased Svindal as the face of the campaign, pairing his achievements with the technical prowess of the Porsche Design Chrono 1 Utility Edition. The page featured an engaging video of Svindal using the watch in extreme environments, interactive sections detailing the watch’s features, and a call to action urging visitors to secure their limited-edition piece. Clear, persuasive copy emphasized the exclusivity and luxury of the product, driving conversions.

Launch Event at Icons of Porsche in Dubai
The Porsche Design Chrono 1 Utility Edition made its official debut at the Icons of Porsche event in Dubai, an iconic gathering of Porsche enthusiasts. Svindal attended as the guest of honor, introducing the timepiece to an elite audience. The event featured live showcases of the watch’s capabilities and allowed attendees to interact with both Svindal and the product. An exclusive pre-sale was offered to event attendees, blending the luxury of Porsche with the legacy of Svindal’s athletic achievements.

Sales Text
The sales text reinforced the watch’s unique selling points: "The Porsche Design Chrono 1 Utility Edition is a masterpiece of precision engineering, crafted for those who demand performance and style. Endorsed by Olympic champion Aksel Lund Svindal, this limited edition embodies durability, functionality, and exclusivity. With only a limited number of pieces available, this is more than a watch—it's a statement of excellence."