Heineken | James Bond "Spectre"How do you merge two iconic brands to create an unforgettable experience?
To celebrate the partnership between Heineken and the iconic James Bond franchise for the release of Spectre, a spectacular launch event was held in Berlin. The goal was to create a memorable experience that aligned Heineken’s premium brand with the sophistication and thrill of James Bond.
The event featured exclusive previews of the film, along with immersive activations that transported guests into the world of 007. Attendees had the opportunity to engage with interactive installations inspired by the film, including photo ops with iconic James Bond elements and themed experiences that mirrored scenes from Spectre.
The event also showcased Heineken's limited-edition "Spectre" bottles, further reinforcing the connection between the brand and the cinematic experience.
Through strategic media coverage and social content creation, the Heineken x James Bond Spectre launch gained significant visibility, cementing the collaboration as a premium lifestyle event and successfully strengthening Heineken’s association with one of the most recognizable film franchises in the world.
Year 2016
Berlin
Client: Heineken
Film + Photo: Heineken
Role: Project Lead
For the Heineken x James Bond Spectre launch event in Berlin, I was responsible for managing the entire event from concept to execution. This included overseeing guest invitations, coordinating with stakeholders, and ensuring seamless collaboration between Heineken, the James Bond franchise, and event partners. I managed all logistics, from venue setup to thematic installations, ensuring brand alignment throughout. On the day of the event, I led the on-site execution, ensuring all elements—from red carpet arrivals to interactive experiences—ran smoothly, delivering a memorable and impactful event for Heineken and its VIP guests.
