Porsche Singapore ClassicHow do you elevate client engagement in one of the world’s fastest-growing markets?
By hosting the inaugural Porsche Singapore Classic Golf Tournament, a premier event designed to strengthen relationships with key clients in Asia. With golf as a shared passion point, Porsche used this prestigious tournament to provide an exclusive, high-touch experience, reinforcing its commitment to excellence both on and off the course.
The event featured stunning car displays throughout the venue, showcasing the latest Porsche models in a sleek, immersive setting. One of the standout attractions was an art car installation—a breathtaking Porsche 911 Swan, set amidst a 300m² sea of flowers, making it a true centerpiece of the event. This art piece highlighted Porsche’s fusion of performance and creativity, captivating attendees.
The tournament also featured customer activations, including a nearest-to-the-pin qualifier, where participants competed for a chance to win a new Porsche Panamera e-Hybrid on hole 17 of the championship course. This added an extra layer of excitement, engaging clients in a unique and memorable way.
As the first of its kind, this tournament not only brought together Porsche’s elite clientele but also offered unique networking opportunities in a luxurious, brand-aligned environment. The result was deeper connections with Porsche enthusiasts, increased client loyalty, and enhanced brand presence in the Asian market.
Year 2024
Singapore
Client: Porsche AG
Film: DP World Tour
Photo: Porsche AG
Event Set Production: GPJ Singapore
Role: Overall Project Lead
The project began with close coordination with the client to define the objectives and scope of the Porsche Singapore Classic Golf Tournament. Once the briefing was finalized, I communicated the vision to the internal team, including the creative director, designers, and event management team. Additionally, I managed the local agency and oversaw communication with the DP World Tour, the local organizer, and all Porsche touchpoints to ensure seamless integration across every aspect of the event.
Leading a team of professionals, I managed the planning and execution of key elements, such as the standout 911 art car installation. I also coordinated with suppliers to ensure the brand’s vision was flawlessly executed, including organizing the nearest-to-the-pin qualifier tournament and securing logistics for the Porsche Panamera prize on hole 17. Additionally, I oversaw the content production with Paul Casey, ensuring the creation of high-quality materials that aligned with Porsche’s brand narrative and resonated with the target audience.
From concept development to on-site execution, I handled supplier coordination, client communication, and data-driven reporting. By overseeing all key partnerships and stakeholders, the project concluded successfully, strengthening Porsche’s brand presence and exceeding client expectations in the Asian market.
