PORTFOLIO

With 14 years in the dynamic world of advertising, PR, marketing, sponsoring, and brand communication, I’ve worked with agencies and companies based in Hamburg, Berlin, and Malmö, managing projects around the globe in places like Los Angeles, Miami, Singapore, Necker Island, Dubai, and almost every country in Europe.

Throughout my career, I’ve developed a unique ability to bridge creativity and strategy, consistently delivering results that exceed client expectations. From large-scale event activations to digital content strategies, I thrive in fast-paced environments and excel in translating complex ideas into tangible, successful outcomes. My expertise lies not only in managing teams but in building strong relationships with clients, partners, and stakeholders, ensuring seamless collaboration and execution across all stages of a project.

Over the years, I’ve had the privilege of working with world-class brands like Porsche, Mercedes-Benz, Heineken, ING, Pernod Ricard, UEFA, UCI, and the DP World Tour. Alongside these brands, I’ve also collaborated with renowned personalities such as Shohei Ohtani, Roger Federer, Rod Laver, Mats Hummels, Richard Branson and Lovra. I specialize in 360-degree campaigns, leading projects from start to finish, with a strong focus on passion-driven marketing, particularly in sports and music.

ALEX FÜHRLING

Brand Communication Specialist

In 2020, I co-founded a startup in the IoT sports sector, successfully securing €250k in funding. Due to personal reasons, I left the company after the funding round, but the experience deepened my entrepreneurial spirit and resilience.

Sports are my personal passion—I was once a junior pro skier and I’m deeply involved in football, golf and tennis. Alongside sports, I’m a huge music lover, with a particular passion for rock, indie, and alternative music (and sometimes techno), often drawing inspiration from live performances. Outside of work, I’m a family man—married with an 8-year-old daughter. We love traveling the world, exploring new cultures, and discovering music from different places, bringing the same sense of adventure and curiosity to everything we do.

My colleagues would describe me as a true "Menschenflüsterer"—a person who understands people, communicates with ease, and leads teams with empathy and insight. Whether it’s guiding projects or tackling global campaigns, I thrive on creative problem-solving, fast learning, and bringing energy to every challenge.